Ventura County's Support-Local Program

Who We Are

TLVC logo with slogan no background
TLVC-Who-We-Are

Totally Local VC is a collaborative initiative focused on promoting the importance and success of our local agriculture and business community. We are dedicated to educating our youth and community members on the important role business and agriculture plays in the success of not only our county but the world and the many links each of has to small business and agriculture.

Totally Local VC highlights all that is Ventura County: our farmers, our businesses and the people that are building a strong economy and a sustainable future for all of us.

Simply put, Totally Local VC is Ventura County’s Support-Local Program.

We Educate. We Advocate. We Celebrate.

We Educate

We educate members of the community on the economic benefits that local business and agriculture brings to our county.

We educate on the dynamics of our living choices, decisions, spending choices and how these choices impact our farming and business community.

We educate on the benefits of connecting the links from field to fork and our local business community.

How we educate

  • Eat Local, Hug a Farmer talk series
  • Locally-owned small business mentoring
  • High school farm talks geared to culinary and future farmers
  • Farm-related talk series with college culinary program
  • Social media: Farm Fact Fridays and Throw Back Business Thursdays
  • Farm Tours for the general public
  • Chef Farm Tours
  • Articles: newsprint, website, social media
  • Downloadable, printable online resource guides listing all agrotourism, farm stands, CSA, Farmers’ Markets and locally-owned businesses.
  • Radio  show: The Tom & Kat Local 805 radio show on KVTA 1590 AM featuring local history, small business highlights, farm facts and more
  • TV show: Going Local featuring farmers, ranchers, chefs, purveyors, locally-owned small businesses
  • Monthly newsletters
  • Coming in 2016:  The Junior Chef and Junior Farmer Youth education programs
  • Coming in 2016:  Totally Local Maps highlighting area wineries, breweries, agrotourism, U picks, farmers’ markets and farm stands

We Collaborate

We collaborate with our farms, ranches, purveyors and local business community to help build a stronger awareness of their offerings, issues and brand.

Totally Local VC targets the most important aspects of our partners’ business plans. Through helping with brand awareness, community outreach, marketing and connecting with other local businesses, we truly help to link local businesses to the community. 

How we collaborate

  • Brand awareness
  • Community outreach
  • Marketing
  • Building partnerships
  • Collaborate on events and promotions
  • Increased bottom line (positive financial impact)
  • Share content through our media channels
  • Linking: working to connect partners with community partners
  • Linchpins: helping to connect our community business owners

We Celebrate

We celebrate the concept of living and supporting our area farmers, ranchers, purveyors and businesses.

How We Celebrate

  • Totally Local VC’s Dinner at the… Farm-to-Fork Dinner Series
  • Totally Local VC’s Farm-to-Glass Mixers: working to introduce farmers, chefs, purveyors, local businesses to our community
  • Totally Local VC’s Taste of Local Expo
  • Events and outreach
  • Coming in 2016: Totally Local VC’s The VC Localist book release

Marketing Overview

Our marketing program is geared to a very diverse market segment.

We utilize our website and social media tools as well as many different media outlets. By marketing on all these levels, we are able to drive awareness of not only the Totally Local VC initiative, but also those of our sponsors, partners and the community.

Marketing activities

  • Articles: Newsprint, web, social media
  • Radio show: The Tom & Kat Local 805 radio show on KVTA 1590 AM featuring local history, small business highlights, farm facts and more
  • TV show: Going Local featuring farmers, ranchers, chefs, purveyors, locally-owned small businesses
  • Totally Local VC YouTube video channel
  • Shared videos and shorts
  • Guest writer for local newspapers
  • Monthly newsletters distributed to over 8,400 members
  • Community outreach
  • T-shirts, hats, bags, etc. with support-local slogans

Show some love to our great sponsors

Mortgage Couch
Houseling's Tomatoes
Limoneira
Guardian Memorial
Ventura Rental Party Center
Ventura Meat Company
Ventura County Cattlemen's Association